Work Experience

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Hansa Cequity

Marketing Data Analytics Intern, 2017

  • Analyzed 2016-2017 “Raymonds Limited” Facebook data based on content parameters to gain insights to achieve the highest organic reach and engagement.
  • Resulted in the next campaign achieving drastic improvements in reach and engagement.
  • Presented a data driven market analysis on YouTube Comedy Sketch/Prank videos for a client “Fabform”, aimed to produce hit videos (300k views/month). Achieved through analysing resultant insights.
  • Drawing heavily from my findings, casting & screen writing is underway.

Desi Hangover

Marketing Consultancy Project, 2016

  • Constructed a Go to Market Strategy for the client based on target segment, brand and business goals.

Blue Cross Society

Blue Cross Society, Pune

Social Media In-Charge, 2015- 2016

  • Conceptualized social media strategy to raise awareness of the NGO based on my prior experience in market research, branding and content creation.

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Sony Music Entertainment, Mumbai

Artist Management and Music Marketing Intern, 2015

  • Conducted an audit assessment of current media channels & identified new channels.
  • Assisted the Business Manager of breakthrough artists Arjun Kanungo and Brodha V: formulate social network strategies, follow up on potential artist development leads, conceptualize branding campaigns, promotional content and publicity opportunities.
  • Resulted in the hit single “Baaki Baatein Peene Baad” by Arjun Kanungo ft. Badshah. It gained 24 million YouTube views as well as featured in Apple Music’s “Best of 2016” and “The A List: Indian Pop”

 

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Decathlon, Pune

Sales Intern, 2014

  • Increased retail sales for the hiking department (Quechua) by revamping its retail layout based on the consumer’s behavior. Changes were made regarding merchandise pricing, promotions as well as product displays, customers service and relationship building.
  • Given charge of Caperlan (fishing equipment department) based on success in Quechua.
  • Resulted in Quechua achieving the highest gross sales in store. Sales of slow moving Caperlan increased by 600% per week.

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Radio Indigo 91.9 FM

Programming Intern, 2013

  • Content creation for Daily RJ shows
  • Extended my role to scripting and producing ads for the daily/weekly RJ shows & radio interviews by learning and then applying production methods.
  • Resulted in Radio Indigo’s Facebook page receiving positive engagement regarding the new content being aired.